Analisis Aspek Pasar Produk Tabungan Di KSPPS BMT NU Nganjuk
Abstract
Translator Translator The large number of conventional and sharia-based financial institutions has created intense competition in finding customers or members. To achieve increasingly fierce competition, KSPPS BMT NU Nganjuk innovates and competes in providing the best service and knowing the target market. The importance of attracting customers is related to the profits earned. KSPPS BMT NU Nganjuk is located on Jl. Raya Madiun-Surabaya, Jali Sukomoro District, Nganjuk Regency. The purpose of this article is to delve into the market elements and the viability of savings offerings at KSPPS BMT NU Nganjuk. Employing a descriptive methodology with a quantitative approach, market analysis was conducted by KSPPS BMT NU Nganjuk, encompassing market segmentation, target establishment, market positioning, and price assessments. Through this endeavor, it has been determined that the potential savings products at KSPPS BMT NU Nganjuk include voluntary savings, Hajj/Umrah savings, and Education savings. This conclusion is based on the findings obtained from the distribution of questionnaires.References
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